Healthy Food Incentives Cluster Evaluation - 2013 Final Report

This report summarizes results of a two-year cluster evaluation of four organizations—Fair Food Network, Wholesome Wave, marketumbrella.org, and Roots of Change—that offer healthy food incentives at more than 500 farmers’ markets in 24 states and the District of Columbia. The goal of the study was to support existing implementation and provide a framework for future investments and potential national expansion. Results find that healthy food incentive programs at farmers’ markets significantly boost healthy eating in underserved communities, improve the economic viability of farmers, and strengthen local economies.